Q6.3: ROLES OF MASS MEDIA

Which of the following BEST explains the watchdog role of the mass media?

Promoting national values and customs

Correct Incorrect Correct answer

Investigating and exposing societal ills and government misconduct

Correct Incorrect Correct answer

Entertaining the public with trending news and stories

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Offering free advertisements for political candidates

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The mass media primarily influences public opinion by:

Censoring all government broadcasts

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Publishing only entertainment-related content

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Providing selective exposure to ideological content

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Shaping perception through agenda-setting and framing

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Which of the following scenarios BEST illustrates media bias?

A news outlet presents both sides of a controversial issue

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A newspaper publishes verifiable facts without commentary

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A station consistently favors a political party in its coverage

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A blog features diverse opinions on a national issue

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What is the MOST critical role of mass media during a national crisis?

Criticizing the government without restraint

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Broadcasting foreign entertainment to calm citizens

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Spreading rumors to alert citizens quickly

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Providing accurate, timely, and verified information

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Which of the following best defines the role of mass media in cultural transmission?

Promoting sensational news to boost sales

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Spreading knowledge of societal values and heritage

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Allowing the state to censor cultural expressions

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Training the public in formal education

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A major ethical responsibility of the mass media is to:

Represent the elite's interests only

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Swift news reportage

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Avoid spreading misinformation or propaganda

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Ignore unpopular public voices

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Which of the following BEST describes the “agenda-setting” function of the media?

The media deciding the solutions to societal issues

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The media determining what topics the public should think about

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The government dictating the news calendar

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Social media users voting on daily headlines

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Which of the following BEST describes the “mobilization role” of the mass media in a developing society?

Entertaining the elite with foreign content

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Discrediting local customs and beliefs

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Encouraging citizens to participate in national development efforts

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Broadcasting political news

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Which of the following is a limitation of relying solely on social media as a news source?

Stories are always balanced and verified

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It often spreads misinformation and lacks editorial oversight

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Content is regulated by global news agencies

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It promotes investigative journalism

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A fundamental difference between traditional media and new media lies in:

The use of black-and-white television

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The level of interactivity and user-generated content

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The presence of government censorship

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The use of print as the only form of communication

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Q6.3: ROLES OF MASS MEDIA

Q6.3: ROLES OF MASS MEDIA

Favour Loveday June 2, 2025

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